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Over 975,000 cedis was invested in making ‘Surgacane’ a global hit – Camidoh’s manager

Over 975,000 cedis was invested in making ‘Surgacane’ a global hit – Camidoh’s manager


Camidoh’s manager, George Britton has disclosed the total amount of money that was invested in Camidoh global hit song ‘Sugarcane.’

Camidoh earlier also said in an interview that so much money was invested in his ‘Sugarcane’ song and needed to gain back was invested even though he disclose the amount of money.

But Camidoh’s manager, George Britton, in a Facebook post disclosed the exact amount of money invested in promoting the song.

George Britton captioned his Facebook post;

“The music industry has evolved into one of the most costly but also most lucrative creative endeavors of our day. From creation to consuming cost a fortune. Let me use Camidoh’s Sugarcane original and remix as a case study.”

“JWillz and Rex, two incredible Ghanaian directors, shot and edited two music videos, Sugarcane and Sugarcane Remix, respectively. Promotions were run on both radio and TV in Ghana, Nigeria, Kenya, Rwanda, Tanzania, Sierra Leone, the UK, and the US.”

“Online ad sponsors, social media influencers, and content creators in Ghana, Nigeria, Kenya, the UK, the US, Tanzania, etc. were equally engaged.”

“Nightclubs and bars in Africa as well as the UK played a significant role. Camidoh attained global success as one of Africa’s most streamed artists after spending just over Ghc975,000 in a year, on one song.”

“This feat was achieved by the amazing team behind Camidoh, i.e., Grind Don’t Stop, GB Recz, and Crux Global, not forgetting some amazing support from the media, family, and friends.”

“To constantly achieve this success and more, the music industry will need a much stronger enabler, i.e., the presence of major record labels, heavy financial support from the government, and angel investors in the music industry to help propel the artists to a global stage.”

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