The Deputy Minister of Tourism, Arts and Culture, Hon. Mark Okraku-Mantey has advised Ghanaian artists to treat music as a tool for marketing instead of treating it as tool for pleasure.
Explaining his statement, Hon. Mark said; when music is given the needed attention, it will generate money for the country.
“I think that we should see music as a way of making money that will grow the economy, instead of seeing music for releasing stress so we must just consume it freely.”
Speaking on Joy FM Hon. Mark said;
“Because of how are music started, example: palm wine music ---You go and sit under the tree,you sing, it’s free. It is offered for free so anyone in the hood can just come and join, and enjoy the music for free.”
“So because of how we started our music, we’ve always had the perception that it is a product that must be served for free.”
Talking about how to use one’s talent in generating money he suggested;
“It’s not just about talent. Talent is not enough because there is a business side to this. When you go to a cooperate house to look for business or sponsorship, there’s a way you must communicate, there’s a way you must put your document together, there’s a way you must present yourself. They give you time for meeting, appointments. All these things come into play.”
